In the fall of 2003 Lifsheilsustod in cooperation with Hvita Husid produced five short TV- spots to raise the awareness of the main causes for accidents among small children.
Figura was asked to design, build and manipulate a puppet-character that could be used in stead of a real child to demonstrate the horror of accident and death.
The result was “Samuel’, a 75cm tall wooden, fully jointed marionette, with huge charming eyes. Samuel drowned and was poisoned, choked on plastic bags and fall down the stairs. And keeps doing it repeatedly, as the powerful campaign is aired again and again on National Television.